BMW i
As the main art director of BMW i brand, my job was to address people's concerns about electric vehicles while promoting new features and benefits. I worked on every single phase of BMW i projects, from launching a successful website to selling a special edition BMW i3 through live online broadcasting.
Periscope Sales Floor
The first-ever automotive shopping experience created on Periscope to showcase the limited edition BMW i3 Shadow Sport and generate reservations.
“I just bought one ”
OOH: Rivalry
Using a prominent billboard space in downtown Boston, we took the infamous sports rivalry between Boston and New York to highlight the silent nature of the all-new, all-electric BMW i3.
“Every Bostonian could appreciate.”
Portal to Tomorrow
At the BMW Innovation Experience at CES 2016, we recreated the 185-foot facade of Renaissance Las Vegas Hotel with an illusionary mural depicting BMW’s most advanced vehicles emerging from a future city.
BMW i3 Direct Mail
To showcase all the innovative engineering, we created a booklet that lets the user peel away acetate layers of the vehicle.
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